Privacy Policy

Effective Date: July 16, 2026

Hello Firefly Studio, operated by Firefly Entertainment Technology Limited (“we”, “our”, or “us”), respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, and protect information when you download and use our mobile games available on the Google Play Store.

Our games are casual mobile games developed using the Unity game engine, including relaxing, organizing, puzzle, and lifestyle-themed experiences.

By downloading, installing, or using our games, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We aim to minimize the collection of user information. We do not intentionally collect directly identifiable personal information such as full name, phone number, email address, residential address, contact lists, camera or microphone data, or precise location information.

However, certain technical and usage information may be automatically collected or processed to provide, maintain, and improve our games.

Device Information

We may collect or process device model, Android operating system version, device language, screen resolution and display information, application version, and general device and system information.

Gameplay and Usage Information

Depending on the game features and enabled services, we may process game progress information, gameplay events, anonymous gameplay statistics, and user interaction data used to improve game experience. Most gameplay progress is stored locally on your device.

Technical and Diagnostic Information

We may collect crash reports, error logs, performance information, and device compatibility information. This information helps us identify bugs, improve stability, and optimize game performance.

Advertising Information

To support free game operation, our games may display advertisements. Advertising partners may process advertising identifiers (such as Android Advertising ID / AAID), basic device information, and advertising interaction information for purposes such as displaying, measuring, and improving advertisements.

Network Information

Certain technical network information, such as IP address information, may be processed by our service providers for security protection, fraud prevention, regional service availability, and technical troubleshooting.

2. Third-Party Services

Our games are developed with the Unity game engine and may use trusted third-party services to provide advertising, analytics, crash reporting, and technical improvements.

These services may include Unity Technologies services, Google Play Services, Google AdMob, Firebase Analytics, and Firebase Crashlytics.

These service providers may collect and process certain technical information, device information, advertising identifiers, and anonymous usage information according to their own privacy policies.

Relevant third-party privacy policies:

Google Privacy Policy: https://policies.google.com/privacy

Unity Privacy Policy: https://unity.com/legal/privacy-policy

We do not sell, rent, or trade user information to unauthorized third parties.

3. How We Use Information

Information processed through our games is used for the following purposes:

- Providing and operating our games

- Maintaining game functionality

- Improving gameplay experience

- Analyzing anonymous usage trends

- Fixing crashes, bugs, and technical issues

- Improving device compatibility

- Providing advertisements that support free game operation

- Protecting our services from abuse and security risks

- Responding to user questions and feedback

4. Advertising

Our games may use third-party advertising services, such as Google AdMob, to display advertisements.

Advertising providers may use advertising identifiers and related information to display advertisements, measure advertisement performance, prevent advertising fraud, and improve advertising services.

You can manage your advertising preferences through your Android device settings: Settings → Privacy → Ads. You may also reset or delete your advertising identifier through your device settings.

5. Data Storage and Retention

Game progress and related gameplay data are generally stored locally on your device. We do not permanently store private user gameplay data on our servers unless a specific game feature requires it.

Technical information collected through third-party services may be retained according to the policies of those service providers and applicable legal requirements.

You can delete locally stored game data at any time by clearing the application’s storage or uninstalling the game.

6. Data Security

We take reasonable technical and organizational measures to protect information processed through our games. These measures include using trusted service providers and secure transmission methods where applicable.

However, no electronic transmission or storage method can guarantee complete security, and we cannot guarantee absolute protection against all possible security risks.

7. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding your information, including requesting information about data processing, requesting deletion of applicable data, and managing advertising preferences.

To submit a privacy-related request, please contact us using the information provided below. We will review and respond to valid requests within a reasonable period.

8. Children’s Privacy

Our games are designed for a general audience and are not specifically directed toward children under the age of 13. We do not knowingly collect personal information from children under 13 years old.

If you believe that information from a child has been collected unintentionally, please contact us. We will take appropriate steps to review and delete such information where required.

9. International Data Processing

Our service providers may process information in countries other than your country of residence. Where required by applicable privacy laws, appropriate safeguards are applied to protect user information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time due to changes in our games or services, updates to platform requirements, or changes in applicable laws and regulations.

The latest version of this Privacy Policy will always be available at: https://games.hello-firefly.com/privacy

Continued use of our games after changes are published means you accept the updated Privacy Policy.

11. Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy request, please contact us:

Legal Developer Entity: Firefly Entertainment Technology Limited

Brand Name: Hello Firefly Studio

Contact Email: annalisa@hello-firefly.com

Official Website: https://hello-firefly.com

Registered Address: Unit B, 13/F, Shing Lee Commercial Building, No.8 Wing Kut Street, Central, Hong Kong

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